Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

David Airey's Logo Design Love is a comprehensive guide for designers and clients who want to create iconic brand identities.

With completely updated and expanded content, this second edition includes more case studies, sketches, logos, tips, and insights from renowned designers.

Learn best practices for extending a logo into a complete brand identity system, why one logo is more effective than another, how to create your own iconic designs, and 31 practical design tips for creating lasting logos.

This book is written in a reader-friendly, concise language, with minimal designer jargon, making it accessible to both designers and clients.

Whether you're just starting out or looking to improve your skills, Logo Design Love is the ultimate resource for creating successful logo designs that stand the test of time.