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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

By Amazon

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$ 27.29

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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Book overview MP3 CD Format Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit.

The problem is, businesses are run by humans, and humans aren't always logical.

Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses.

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