Open Business Models: How to Thrive in the New Innovation Landscape

Open Business Models by Henry Chesbrough is a groundbreaking guide that unlocks the secrets of successful open innovation.

This book provides a comprehensive roadmap for companies looking to capitalize on external ideas and technologies, while protecting their valuable intellectual property.

With real-world examples from industry leaders like Procter & Gamble, IBM, and Air Products, Chesbrough shows how to overcome common barriers and create a more open business model.

Don't miss out on this essential resource for any company looking to stay ahead of the competition in today's fast-paced innovation landscape.