The Yugo: The Rise and Fall of the Worst Car in History

The Yugo: The Rise and Fall of the Worst Car in History is a gripping tale of entrepreneurship, politics, and the unpredictable nature of the automotive industry.

This book masterfully recounts the story of how a small Yugoslavian car manufacturer, Zastava Automobiles, managed to produce an American-ready vehicle in just six months, only to have it become an international joke.

The author, Jason Vuic, provides a detailed account of the confluence of events that led to the Yugo's rise and fall, including the shortsightedness of Detroit auto industry, the willingness of the U.S.

State Department to aid Yugoslavia's nonaligned communist government, and the race to the bottom in the cheap subcompact market.

Throughout the book, Vuic sheds light on the men who built the car, imported it, and embraced or discarded it, providing a comprehensive understanding of the factors that contributed to the Yugo's infamous reputation.

Whether you are a history buff, a car enthusiast, or simply looking for an entertaining read, The Yugo is sure to captivate and educate.

So why wait? Order your copy today and discover the untold story behind one of the worst cars in history!