Coach Prime: Deion Sanders and the Making of Men

Deion Sanders: The Innovative Football Coach Changing Culture Get an exclusive inside look at one of college football's most intriguing newsmakers, Deion Sanders, in this groundbreaking book.

With unprecedented access to the coach and his players, discover how Sanders is shattering expectations weekly and rejuvenating whole communities with his winning culture. Known for decades as one of the NFL's most iconic and spectacular playmakers, Sanders has become college football's most talked-about coach in just three years.

He's led miraculous turnarounds of once-storied but long-irrelevant programs, and his unyielding commitment to guiding his players to become exceptional men raises the bar on what parents and athletes expect from college coaches. With weekly chat sessions about life and love, Sanders connects with his players in a way that few others can.

And as he leads his team of would-be champions towards victory, he's changing how we think about college sports and the impact it has on communities. Don't miss out on this unprecedented look at one of the most innovative football coaches in the game today.

Order your copy of Deion Sanders: The Innovative Football Coach Changing Culture today!