Content Audits and Inventories: A Handbook for Content Analysis

This comprehensive handbook by veteran content strategist Paula Land provides a thorough assessment of current content assets, including quantity, type, and quality.

The second edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more.

New chapters cover auditing social media channels, apps, brand/messaging, content structure, and accessibility.

Case studies from industry professionals share their audit experiences and outcomes.

This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool and addresses specific audit tactics such as auditing for content quality, performance, global considerations, and legal and regulatory issues.

You will also learn how to do a competitive audit and incorporate personas into an audit.

Tips on presenting audit results to stakeholders help you deliver effective strategies.

Whether you're a content professional seeking to improve your content management strategy or simply looking for a comprehensive guide to content audits, this book is a must-read.

Order now and start improving your content management strategy today!