Drive: The Surprising Truth About What Motivates Us

The New York Times best seller that gives listeners a paradigm- shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing.

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach.

That's a mistake, says Daniel H.

Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others).

In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of life.