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Getting to Yes with Yourself: (And Other Worthy Opponents)
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Getting to Yes with Yourself: (And Other Worthy Opponents)
William Ury, co-author of the classic best seller on negotiation Getting to Yes, has taught tens of thousands of people from all walks of life - managers, salespeople, students, parents, lawyers, and diplomats - how to become better negotiators.
Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be.
The biggest obstacle is actually ourselves - our natural tendency to react in ways that do not serve our true interests.
But this obstacle can also become our biggest opportunity, Ury argues.
If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others.
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