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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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$ 17.46

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Every marketer tells a story.

And if they do it right, we believe them.

We believe that wine tastes better in a $20 glass than a $1 glass.

We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car.

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