The Agile Brand Guide to Customer Journey Orchestration: Evaluating, Buying, and Implementing a CJO Platform for Marketers

Customer journey orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time.

Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience in order to stay competitive.

Doing this requires a combination of people, process, and platforms that enables brands to meet their customers where they are, and to adapt and optimize this omnichannel approach over time.