The Attention Economy : Understanding the New Currency of Business

The Attention Economy is a groundbreaking book that provides a comprehensive guide on how to effectively manage attention in today's information-flooded world.

The authors, Thomas Davenport and John Beck, argue that attention has become the scarcest resource in business, and companies must learn to capture, manage, and keep it both internally and out in the marketplace to stay ahead of the competition. The book offers four perspectives on managing attention, including measuring attention, understanding the psychobiology of attention, using attention technologies to structure and protect attention, and adapting lessons from traditional attention industries like advertising.

The authors provide exclusive global research and case studies to illustrate how a few pioneering organizations are turning attention management into a competitive advantage. The book is essential reading for every manager who wants to learn how to earn and spend the new currency of business.

It offers practical advice on how to avoid losing employees, customers, and market share in today's information-overload world.

Don't miss out on this landmark work that will help you stay ahead of the competition in the twenty-first century's new critical competency.