Visual Merchandising Third Edition: Windows, in-store displays for retail

Visual Merchandising is a comprehensive guide for retail students, offering practical advice on all aspects of visual merchandising, including window dressing and in-store areas.

This book provides valuable insights into the psychology behind shopping and buyer behavior, as well as tips from established visual merchandisers.

The new edition includes two case studies, updated images, and new material on digital and interactive visual merchandising.

With color photographs, diagrams of floor layouts, and store case studies, this book is an essential resource for anyone looking to enhance their retail experience.