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    • How Good Humans Sell: The Proven Path to B2B Sales Success

    How Good Humans Sell: The Proven Path to B2B Sales Success

    By Amazon

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    $ 15.99

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    Price last updated : Jul 29, 2024 10:13 PM

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      How Good Humans Sell: The Proven Path to B2B Sales Success

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      Book overview Most salespeople worry about seeming too pushy when they sell.

      They remember when they have been victims of aggressive sales tactics in the past, so now they vow to sell differently.

      As humans, we’re wired for survival so we avoid experiences that make us feel uncomfortable.

      However, avoiding selling is disastrous to business.

      Catherine Brown, Founder of the ExtraBold Sales system, understands why Good Humans struggle to sell.

      Learning a reliable sales process is only half of the success equation.

      The other half is about us, the sellers—our individual values, habits, beliefs, and goals.

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