This book by Brian Tracy, "21 Técnicas para Generar Ideas Productivas", is a must-read for anyone looking to unlock their full creative potential and achieve success in their career or business.

With 21 practical techniques and exercises, readers will learn how to stimulate their minds, develop a creative mindset, and generate innovative ideas that lead to success.

The book covers topics such as identifying the three key factors that spark creativity, inspiring a creative culture in the workplace, using brainstorming techniques like the shower of ideas, zero-based thinking, nominal group technique, and lateral thinking to solve problems and create new products, asking focused questions to generate elegant solutions, understanding the difference between mechanical and adaptive thinking, and evaluating new ideas without stifling creativity.

Whether you're an individual looking to enhance your personal creativity or a business owner seeking to foster a culture of innovation in your organization, this book is the perfect resource for unlocking your full potential.