A Practical Guide to Behavioral Research: Tools and Techniques

This comprehensive guide to behavioral research offers a hands-on, multimethod approach to studying human behavior in psychology, sociology, and anthropology.

With expanded coverage of computer-related methods and an international perspective, this edition provides practical applications of general principles for students to apply in various settings.

The book covers four major approaches to research (experimentation, observation, questionnaire, interview) and additional important methods such as attitude and rating scales, case studies, semantic differential, unobtrusive measures, and action research.

Two new chapters address student interests in applying research findings and techniques for studying difficult-to-define concepts.

Written in an accessible style with concrete examples, this book encourages students to engage in actual research projects, making it an invaluable reference for undergraduates in research methods classes.