A marca da vitória: A autobiografia do criador da Nike [The Autobiography of the Creator of Nike]

The Nike story is one of innovation, perseverance, and transformation.

Phil Knight, the man behind the brand, shares his remarkable journey in this frank and surprising book.

From a 24-year-old with a vision to create something unique and different, Knight took a risk and started a small import business with just $50 borrowed from his father.

Against all odds, he succeeded in selling his first shipment of high-quality Japanese running shoes at an unbeatable price.

But the road to building Nike into one of the most iconic brands in the world was not easy.

Knight details the risks he faced, the formidable competitors he battled, and the many triumphs and setbacks along the way.

He recounts the creation of the brand name and logo - two of the most recognizable symbols on the planet - as well as the early models of shoes and contracts with top athletes.

Through it all, Knight emphasizes the importance of relationships, including his former coach Bill Bowerman and the first employees who quickly became a tight-knit family.

Together, they created a brand and culture that would change the game forever, inspiring millions to push themselves to new heights of performance and achievement.