The Second in Command: Unleash the Power of Your COO

The Second in Command is a comprehensive guidebook for entrepreneurs and CEOs who want to scale up their businesses but don't know how.

Cameron Herold, a renowned business coach and founder of the COO Alliance, provides practical advice on when to hire a COO, how to identify and hire the right candidate, and how to successfully onboard and work with them.

The book reveals the benefits of having a COO, explores different types of COOs, and offers solutions for bringing a COO into a company with minimal disruption.

With real-life examples and insights from successful entrepreneurs and CEOs, this book is an essential resource for any business leader looking to take their company to the next level.