The Farther Shore: A Natural History of Perception, 1798-1984

In this thought-provoking book, "The Way We Perceive the World," Gifford explores how modern technology has transformed our understanding of reality.

Through a series of insightful essays, he examines the impact of advertising, photography, electronic eavesdropping, and other factors on our perceptions of the world around us.

With humor and wit, Gifford challenges readers to reconsider their assumptions about the nature of reality and the role of technology in shaping our understanding of it.

This book is a must-read for anyone interested in exploring the complex relationship between technology and human perception.