Take Your Company Global: The New Rules of International Expansion

The book "Take Your Company Global" is a comprehensive guide for businesses looking to expand their international presence.

With insights from experienced consultant Nataly Kelly, this book provides a data-driven model for identifying market opportunities and building a globally minded corporate culture.

The MARACA model outlined in the book helps companies measure market availability, real-time analytics, and customer addressability to determine where to expand.

Featuring examples from successful global companies such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom, this book is a must-read for any business looking to take their company global.