The Myth and Propaganda of Black Buying Power: Media, Race, Economics

The "Buying Power" Myth: Uncovering the History and Impact on Media, Race, Class, and Economics in the United States is a groundbreaking book that exposes the truth behind the myth of Black buying power.

This second edition includes a new foreword by Dr.

Darrick Hamilton and a new chapter on cryptocurrencies, providing a comprehensive understanding of how this myth has been used to blame Black communities for their own poverty.

The book argues that commentators have misused the claim of Black buying power to justify systemic inequality and perpetuate racist stereotypes.

By exposing the claim as both a marketing strategy and myth, this book offers a powerful tool for understanding media, race, class, and economics in the United States.

Don't miss out on this essential read for anyone interested in social justice and critical race theory.