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    • The Illusion of Choice: 16½ psychological biases that influence what we buy

    The Illusion of Choice: 16½ psychological biases that influence what we buy

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    $ 14.91

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      The Illusion of Choice: 16½ psychological biases that influence what we buy

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      The Illusion of Choice by Richard Shotton is a groundbreaking book that reveals the 16½ most important psychological biases that impact consumer behavior.

      This comprehensive guide provides businesses with practical strategies to take advantage of these biases and win customers, retain them, and sell more.

      With real-world examples and original field studies, Shotton demonstrates how to apply the principles of psychology to marketing efforts for maximum effectiveness.

      Don't miss out on this essential resource for any business looking to succeed in today's competitive marketplace.

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