The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

The New Corporate Activism is a comprehensive guide to navigating public policy making, written by two industry experts with over 60 years of combined experience.

This book provides a blueprint for marrying democratic values, human psychology, grassroots organizing, and modern technology to create a winning strategy for political action.

With a focus on up-to-date issues and time-tested techniques, this guide is relevant to individuals and organizations of all sizes, including Fortune 500 companies, smaller firms, public agencies, and nonprofits.

The book also features a special section on developing global markets and effecting changes in legislation overseas.

Don't miss out on the opportunity to gain the knowledge and skills needed to make your voice heard in the political arena with The New Corporate Activism.