Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

Madison Avenue Makeover is a gripping account of how Huge, a global digital agency, transformed its business through a revised mission, new fixed-price products, and a single global organization.

This book provides unique insights into the advertising agency industry and how one company adapted to survive in an ever-changing market.

With a riveting story of transformation and growth, Madison Avenue Makeover is a must-read for any business leader looking to drive change within their own organization.