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Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers
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Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers
Busting Silos is a comprehensive guide to creating a successful one-team go-to-market (GTM) strategy, as demonstrated by Snowflake's rapid growth.
This book provides actionable insights and repeatable plays for merging sales and marketing functions into integrated, account-based teams that target and close business at historic rates.
Learn how to turn your funnel upside down, design a one-team ABM program, align people with strategy, and deliver the right message at the right time to the right account.
Whether you're building a new ABM function or scaling an existing one, Busting Silos is your roadmap to making it happen.
Don't miss out on this opportunity to transform your go-to-market approach and achieve unprecedented success.
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