The Rational Animal: How Evolution Made Us Smarter Than We Think

The Rational Animal is a groundbreaking book that challenges the conventional views of decision-making, revealing that our choices are often irrational, biased, and occasionally even moronic.

Drawing on evolutionary science, psychologist Douglas T.

Kenrick and business professor Vladas Griskevicius offer a new perspective on how our minds work, showing that underneath our seemingly foolish tendencies lies an exceptionally wise system of decision-making. The book takes readers on an animated tour of the inner workings of the mind, revealing how our choices are driven by deep-seated evolutionary goals.

By connecting our modern behaviors to their ancestral roots, The Rational Animal uncovers the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, and even Steve Jobs and Elvis Presley. With this transformative book, you'll gain a new understanding of decision making and discover the radical idea that there are multiple "yous" making decisions within your mind.

The Rational Animal is a must-read for anyone seeking to understand why they make the choices they do and how to make better decisions in their personal and professional lives.