Ice to the Eskimos: How to Market a Product Nobody Wants

Ice to the Eskimos is a comprehensive guide to revitalizing a struggling product or service, written by a seasoned marketing expert with a proven track record of success.

This book offers practical, actionable advice on how to turn a lackluster offering into a winner, drawing on real-world examples from Spoelstra's experience in the sports industry.

With this book, you'll learn how to identify and address the root causes of your product's underperformance, and how to position it for maximum success.

Whether you're struggling with outdated technology, poor branding, or a crowded market, Ice to the Eskimos provides the tools and strategies you need to turn things around and achieve unprecedented profitability.

Don't let your product languish in obscurity – read Ice to the Eskimos today and start realizing its full potential!