Global Marketing Management, 8th Edition

Global Marketing Management, 8th Edition is a comprehensive and in-depth textbook that provides students with a thorough understanding of state-of-the-art global marketing practices and how marketing managers work across business functions to achieve overall corporate goals.

With a focus on the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safety, and unsafe work environments, this textbook is designed to help students majoring in business succeed in today's competitive international business environment.

The author provides relevant historical background and logical explanations of current trends based on information from marketing executives and academic researchers around the world.

Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

This textbook is a must-read for any student looking to succeed in global marketing management.