Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

The book "In today's Internet-driven world, customers have more power than ever.

Through what interactive marketing expert Pete Blackshaw calls 'consumer-generated media'-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions." This book provides a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

With stories based on Blackshaw's experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, this book offers practical advice for managers, marketers, and business leaders on how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Don't miss out on the opportunity to learn from an expert in the field and gain a competitive edge in today's marketplace.

Get your copy of "Credibility: How to Establish It, Maintain It, and Build a Successful Business" today!