How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network (The Kauffman Foundation Series on Innovation and Entrepreneurship)

How the Internet Became Commercial is a groundbreaking book that reveals the fascinating story of how the internet evolved from a government-owned network to a thriving commercial entity.

Shane Greenstein, an expert in innovation and entrepreneurship, takes readers on a journey through the key milestones and players that shaped the internet as we know it today. From the early days of government ownership to the privatization of the internet, this book provides a unique perspective on how the commercialization of the internet was not a foregone conclusion.

Greenstein shows how mainstream service providers were threatened by innovations from industry outsiders and had to adapt to stay ahead of the competition. Throughout the book, Greenstein highlights the essential role that government and private industry played in transforming the internet into a vibrant commercial market.

He demonstrates how new business processes and models emerged as the internet evolved, and how innovative new services were created to meet the needs of commercial users. Whether you're an entrepreneur, investor, or simply someone interested in the history of the internet, this book is essential reading.

It provides a comprehensive understanding of how the internet became commercial and the key factors that drove its success.

So why wait? Order your copy of How the Internet Became Commercial today and discover the fascinating story of how the internet became the powerful commercial engine it is today.