Humanizing B2B: The new truth in marketing that will transform your brand and your sales

The "Humanizing B2B" book is a groundbreaking guide for marketing leaders who want to transform their companies into category leaders.

It provides a new truth in B2B marketing, that buyers don't make decisions based on logic and features alone but also on emotions.

The book teaches strategies to establish a core purpose, shift focus from products to people, and use storytelling to connect with customers on an emotional level.

By implementing these new super-skills, businesses can achieve exponential growth and become category leaders.

This book is a must-read for any marketing leader looking to stay ahead of the competition in today's fast-paced and ever-changing world economy.