Contemporary Selling: Building Relationships, Creating Value

The ultimate selling tool for students of personal selling at both undergraduate and postgraduate levels, "Contemporary Selling" provides a comprehensive and holistic understanding of the selling function in modern organizations.

With a focus on building successful relationships and creating value with customers, this book offers practical insights and real-world examples that will help you excel in your sales career. Featuring updated mini cases, ethical dilemma boxes, role play exercises, and discussion queries, "Contemporary Selling" is the perfect resource for anyone looking to master the art of personal selling.

Whether you're a student or a seasoned professional, this book will provide you with the knowledge and skills necessary to succeed in today's fast-paced business world.

Don't miss out on this opportunity to elevate your sales game - get your copy of "Contemporary Selling" today!