Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

The Play Bigger book is a groundbreaking guide to creating new markets and dominating them over time.

By understanding the inner workings of category-creating companies like Amazon, Salesforce, Uber, and IKEA, the authors reveal a revolutionary discipline called category design.

This book will teach you how to create new demand where none existed, condition customers' brains to change their expectations and buying habits, and dominate your market.

Don't just beat the competition - invent the game!