Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

The book "Built to Last" by Collins and Porras is a groundbreaking guide for building enduring, visionary companies that stand the test of time.

Drawing upon a six-year research project at Stanford University, the authors studied 18 exceptional companies with an average age of nearly one hundred years and outperformed the general stock market by a factor of fifteen since 1926.

Throughout, they examined what sets these companies apart from their rivals and provide practical guidance for those who would like to build landmark companies that last.

This book is not about charismatic visionary leaders or product concepts, but rather about the enduring qualities that make truly exceptional companies different.

Don't miss out on this opportunity to learn from the best and build a company that will stand the test of time.