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Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Success fully Transform Them
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Creative Destruction: Why Companies That Are Built to Last Underperform the Market--And How to Success fully Transform Them
Turning conventional wisdom on its head, a Senior Partner and an Innovation Specialist from McKinsey & Company debunk the myth that high-octane, built-to-last companies can continue to excel year after year and reveal the dynamic strategies of discontinuity and creative destruction these corporations must adopt in order to maintain excellence and remain competitive.
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