Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

Starbucks is an overnight sensation that has separated itself from other coffee house companies due to its unique branding strategy, which is based on seven definable assets known as the primal code.

These assets include a clear and compelling brand promise, a strong brand personality, a consistent visual identity, a unique brand story, a sense of belonging, a shared value system, and a commitment to innovation.

By leveraging these elements, Starbucks has created a community of believers who have developed a powerful emotional attachment to the brand.

This book provides valuable insights and practical techniques for marketers looking to create and sell an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products.

Whether you're just starting out or looking to take your brand to the next level, Primal Branding offers a world of new possibility for marketers of every stripe.

So why wait? Get your copy today and start building a brand that truly connects with your customers!