Neuroscience of Preference and Choice: Cognitive and Neural Mechanisms

This groundbreaking book, "The Neuroeconomics of Preferences," edited by one of the world's most renowned cognitive neuroscientists, offers a unique interdisciplinary approach to understanding how the brain generates preferences and makes choices.

With expertly crafted chapters from international contributors, this volume explores the instability of preferences and the common neural processes that occur across preferences, providing valuable insights for disciplines such as neuroscience, psychology, economics, law, philosophy, and more.

The book's focus on the specific mechanisms underlying preference generation makes it an essential read for anyone seeking to understand the complexities of decision-making.

Don't miss out on this opportunity to unlock the secrets of the brain's decision-making processes - order your copy today!