Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

The Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials is a comprehensive guide for anyone looking to effectively communicate with the media.

As the "big blue book" on Capitol Hill, this handbook provides practical advice and strategies for crafting a message, developing a communication plan, and interacting with reporters.

With a focus on the latest research and best practices, this edition offers new insights into the changes in communication wrought by the Internet and public expectations.

Whether you're a seasoned professional or just starting out, this handbook is an essential tool for anyone looking to build their media relations skills.