The Art of Being Unreasonable: Lessons in Unconventional Thinking

The Unreasonable Man: A Path to Success by Eli Broad is a must-read for anyone looking to break free from the shackles of conventional thinking and achieve unparalleled success in their personal or professional life.

This book offers a unique perspective on how to embrace "unreasonable" principles, such as negotiating, risk-taking, investing, and hiring, that have helped Broad build two Fortune 500 companies, amass personal billions, and create a new approach to philanthropy. With insights from Broad's experiences in creating the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, and The Broad, a new museum being built in downtown Los Angeles, readers will gain valuable lessons on how to think outside the box and push beyond the limits of what is considered "reasonable." Broad's investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research, demonstrating that unreasonable thinking can lead to groundbreaking innovations. At his alma mater, Michigan State University, Broad endowed a full-time M.B.A.

program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region, showcasing the power of unreasonable thinking in making a lasting impact. Throughout the book, readers will be inspired by Broad's unwavering commitment to his unreasonable principles and how they have helped him achieve unparalleled success.

Whether you are an entrepreneur, business leader, or simply someone looking to make a difference in the world, The Unreasonable Man offers a roadmap for success that will inspire and motivate you to take action.

So why wait? Order your copy today and discover the power of unreasonable thinking!