The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

The Startup Way by Eric Ries is a groundbreaking book that reveals how organizations of all sizes can harness startup techniques to drive growth.

This comprehensive approach provides a framework for entrepreneurial management, kick-starting innovation and delivering sustained growth in uncertain environments.

Inside stories of transformations at multinationals like General Electric and Toyota, tech upstarts like Airbnb and Twilio, and more are shared, providing valuable insights into how to turn all teams into startups and inspire everyone to think like an entrepreneur.

Don't miss out on this essential read for leaders, managers, and entrepreneurs at any level!