Stratégie Océan Bleu: Comment créer de nouveaux espaces stratégiques

The Blue Ocean Strategy is a groundbreaking book that will revolutionize the way you think about competition in business.

Written by two renowned experts in the field, this expanded edition provides a comprehensive approach to creating uncontested market space and making your competition irrelevant.

With real-world examples from 150 strategic movements across 30 industries, you'll learn how to: Reconstruct market boundaries Focus on creating a unique value proposition Go beyond existing demand Master the sequencing of strategic moves Overcome organizational obstacles Integrate execution with strategy development This book is a must-read for any business leader looking to create a successful and sustainable competitive advantage.

Don't just follow the traditional path to success, create your own ocean blue and make your competition irrelevant.

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