Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

Beyond Disruption is a groundbreaking book that challenges traditional innovation theory and practice by introducing a new approach called nondisruptive creation.

Unlike disruptive innovation, which focuses on displacing existing industries and jobs, nondisruptive creation creates new markets and opportunities without causing destruction.

This book provides a practical framework for identifying and executing on nondisruptive opportunities, while also highlighting the distinct advantages of this approach to business and society.

With examples from across all sectors of the economy, Beyond Disruption offers a must-read for anyone looking to drive innovation and growth in a responsible and sustainable manner.