Deep Purpose: The Heart and Soul of High-Performance Companies

The Purposeful Company by Ranjay Gulati is a groundbreaking guide for leaders who want to embed purpose in their organizations, unlocking impressive performance benefits that reward all stakeholders.

This authoritative book offers a compelling reassessment and defense of corporate purpose, revealing the fatal mistakes leaders make when attempting to implement a reason for being.

By practicing deep purpose, companies can fundamentally change how they execute their mission, conceive of and relate to it, and deliver impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike.

Inside the book, readers will find inspiring examples of purposeful companies and insights into the secrets to their successes.

Don't miss out on this comprehensive and accessible guide to unlocking your organization's full potential!