The authors of this book provide a comprehensive guide for managers and business leaders on how to effectively respond to digital disruptions in their organizations.

They argue that technology is only one aspect of digital transformation, and that true success requires changes to organizational dynamics and culture.

The book draws on four years of research with over 16,000 participants from companies like Walmart, Google, and Salesforce, and introduces the concept of digital maturity.

By understanding their "digital DNA," organizations can stop "doing digital" and start "being digital." This book is a must-read for any manager or leader looking to navigate the ever-changing landscape of digital disruption.