Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Pearson Business Analytics Series)

This book is a game-changer for businesses looking to gain unprecedented insight into customer behavior.

By combining data science with social science, you'll learn how to create better theories and metrics to accelerate the process of gaining insight, altering behavior, and earning business value.

With real-world examples and practical exercises, you'll be able to: * Develop complex, testable theories for understanding individual and social behavior in web products * Think like a social scientist and contextualize individual behavior in today's social environments * Build more effective metrics and KPIs for any web product or system * Conduct more informative and actionable A/B tests * Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation * Alter user behavior in a complex web product * Understand how relevant human behaviors develop, and the prerequisites for changing them * Choose the right statistical techniques for common tasks such as multistate and uplift modeling * Use advanced statistical techniques to model multidimensional systems Don't miss out on this opportunity to transform your business with actionable insights into customer behavior.

Get your copy of "Action Data Science" today!