The TRESemmé Ultra Keratin Smooth Concentrate Shampoo is a game-changer for anyone looking to achieve salon-level smoothness and shine in just 30 seconds! With 2X more washes* and 2X the keratin smoothing actives per concentrated drop, this ultra shampoo delivers fast-lather technology that efficiently penetrates hair strands for a sleek, frizz-free finish.

Plus, it contains 50% less plastic in the packaging compared to non-concentrated Keratin Repair! Whether you have dry, damaged, or curly hair, this shampoo is perfect for all hair types and can be used on wet or dry hair for added convenience.

So why wait? Try TRESemmé Ultra Keratin Smooth Concentrate Shampoo today and say goodbye to frizz forever! *versus non-concentrated Keratin Repair