The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

The Anatomy of Buzz Revisited is a comprehensive guide to creating buzz for any product, service or idea in today's online world.

This fully revised and updated edition provides readers with cutting-edge strategies and insights on how to generate genuine buzz both offline and online.

With over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, this book offers practical advice on how to: * Encourage people to talk about your products and services and help spread the word among their friends, colleagues, and communities * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media Written by Emanuel Rosen, a renowned expert in buzz marketing and former vice president of marketing for Niles Software, this book is the foundation upon which most buzz marketing knowledge is based.

With its practical advice and real-world examples, The Anatomy of Buzz Revisited is essential reading for anyone who wants to get attention for a product, message or idea in today's cluttered world.

Don't miss out on this opportunity to learn the secrets of successful buzz marketing and give your product, service or idea the edge it needs to succeed!