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Brand Meaning Management (Review of Marketing Research Book 12)
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Brand Meaning Management (Review of Marketing Research Book 12)
The "Brand Meaning Management" book is a comprehensive guide for businesses looking to establish, expand, and leverage their brand's meaning in today's complex marketplace.
With expert insights from leading scholars across North America, Europe, India, and Australia, this volume provides actionable strategies for managing brand meaning and its impact on consumer behavior, brand identification, attachment, social relationship management, and brand evangelism.
Whether you're a marketer, entrepreneur, or business leader, this book will give you the tools to create a strong brand identity that resonates with your target audience and sets you apart from the competition.
Don't miss out on this opportunity to gain a competitive edge in the marketplace - get your copy of "Brand Meaning Management" today!
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