100 Things Every Designer Needs to Know About People: Weinschenk, Susan, Ph.D.

The book "Designing for Emotion" by Susan Weinschenk is a comprehensive guide to understanding human behavior and designing intuitive and engaging work for print, websites, applications, and products.

With over 30 years of experience as a behavioral scientist, Dr.

Weinschenk provides practical examples and real science to help designers create more effective and usable designs.

The book answers key questions such as what grabs and holds attention, how to predict errors people will make, and the limit to someone's social circle.

By applying the insights from this book, you can increase conversion rates, improve usability, and motivate users to take action.

Don't miss out on this valuable resource for designers of all levels!