Scientific Advertising: il testo che ha inaugurato il marketing moderno (I grandi classici del Direct Response Marketing) (Italian Edition)

This is a must-read for anyone looking to improve their marketing skills and increase sales.

David Ogilvy, considered the best advertiser of all time, recommends reading this book seven times before engaging in any advertising efforts.

Hopkins' classic work lays out the principles of effective and efficient advertising, providing practical advice on how to measure results.

With a faithful 100% translation by Giò Fumagalli, this edition offers a detailed look at the original material without any modern revisions or comments.

The book includes historical ad examples, adding value to this unique Italian edition.

Don't miss out on this opportunity to improve your marketing strategies and boost sales.