The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

The Challenger Customer is a groundbreaking book that reveals the shocking truth about what it takes to succeed in B2B sales today.

The authors, bestselling authors of The Challenger Sale, have uncovered new research that shows that simply being a Challenger seller isn't enough - your success depends on who you challenge.

They reveal that high-performing teams focus their time on potential customers who are skeptical, less interested in meeting, and agnostic about winning the deal.

The book provides actionable insights and strategies for identifying and engaging these elusive "challenger" customers, and shows how to build relationships with them that lead to big deals.

Don't miss out on this game-changing book that will revolutionize your approach to B2B sales.